Hi there! I’m Joy, owner of Ash + Aspen Boutique. I started Ash + Aspen for one simple reason: I’m tired of us all having the same outfits! Everything you see on our website, I have picked out and curated myself – with the help of my daughter, Sophia, of course. Meaning we have touched it, tried it on and made sure it was thoughtfully priced. Please keep in mind what makes us different is that once something is sold out, it’s gone. We want all you ladies to be different so restocks unfortunately won’t be every time. 

When I’m not working on the boutique, I am running my lifestyle blog, Styled by Coffee all while being a mom to my 10-year-old daughter, Sophia, our pup, Aspen & wife to my husband, Randall. Our family is in North Florida right outside of Jacksonville, in St Johns County so if you’re local free shipping has your name on it.

Feel free to check us out on all social media platforms and of course reach out if you need anything!